GenUwin Health, Inc. is founded by Dr. Gerard Roberts, an award-winning, board certified pediatrician, voted by his patients in 2011 for Parent’s magazine as one of the top Pediatricians from the Chicago land area. Along with a full time practice Dr. Roberts works with HealthTap where he was named the number one Pediatrician in Indiana for 2013. A leading physician in his community for over 15 years Dr. Roberts has served 80,00 children and their families. Being on the front lines of a growing obesity health crisis, Dr. Roberts has effectively empowered his patients with education and awareness of the personal choices and environmental factors that cause obesity. He has successfully helped his patients and their families in overcoming these obstacles to a healthier life. Dr. Roberts is inspired and committed to creating opportunities to reach a wider audience through a new media brand of content and products that will delight children and families into awareness and healthier life choices.

Responsible for founding the company alongside Dr. Roberts. Nicole is also CEO of the Interactive Media Publishing Company, FatRedCouch. Responsible for directing the production and development of over a dozen titles. 25 years experience in multimedia production plus 15 years of entrepreneurial leadership. Founder of several start-ups engaged with developing product and content creation and delivery. Background includes management roles at Autodesk and California Closets. Education, School of the Art Institute of Chicago.